Holistic Living, Verified & Trusted The Pick Pink Promise. Narendra Firodia, co-founder of You Care Lifestyle (YCL) alongside Luke Coutinho, has invested $1 million in the platform to ensure transparency and quality in food, skincare, and wellness products. YCL uses third-party lab tests to verify ingredient authenticity, setting a new standard in the industry. A globally renowned Holistic Lifestyle Coach, Luke Coutinho integrates lifestyle and medicine, leading a team of experts in nutrition, yoga, and emotional wellness. As the Founder of Luke Coutinho Holistic Healing Systems (LCHHS), he promotes holistic living with a focus on organic and natural products. At Pick Pink, we drive clean living by ensuring trust between brands and consumers. Our Pink Tiger verification system conducts strict third-party lab tests on random batch samples, making it one of the most reliable verification programs in India. At Pick Pink, we identify products that consist only the cleanest and highest quality of ingredients.