Empowering Communities, Enriching Lives
The simplest acts of kindness are by far more powerful then a thousand heads bowing in prayer.

Our Legacy. Our Pride
Re-establishing the family roots from their humble origins in Rajasthan due to a drought, the Firodia family relocated to Ahilyanagar (Ahmednagar), Maharashtra around the 1800s with a dream to start anew. As time moved on, the Firodia family embraced Ahmednagar as their home and began contributing to its growth and development. Being one of the firsts to bring about an industrial revolution in our country, the Firodia family took an active role in the freedom struggle as well. Embracing the values of Mahatma Gandhi, the Firodia family too infused the same ideology in their lives, which remains the essence of their heritage.
Late Shri Shantikumarji Motilal Firodia
Father of Narendra Firodia
Raised by his father Motilalji Firodiaʼs ideologies and dedication to social work, Shantikumarji Firodia expanded his vision with his special interests in Accountancy, Taxation, Business & Sports. Shantikumarji was an Educationist, Sports Player and Philanthropist who believed that hard work and passion helped attain great success. People looked up to him with admiration for his principles on being self-reliant and a consistent contributor to the betterment of the society.Father of Narendra Firodia
SHANTIKUMARJI FIRODIA MEMORIAL FOUNDATION WAS ESTABLISHED, FOCUSING ON:
Civil Society Strengthening
Art & Culture
Sports
Education
You Care Lifestyle
I Love Nagar Foundation
Rural Upliftment
Relief & Rehabilitation
Committed to Upliftment, Education, and Empowerment for a Better Tomorrow
The upliftment of the underprivileged is a serious task undertaken by the Firodia Family. Being one of the leading business families of Ahilyanagar (Ahmednagar), Mr . Narendra Firodia and his wife have made it their mission to pr ovide aid in education, healthcare, sports, and cultural activities through their family trust.
The Firodia family also contributes to impr oving healthcare infrastructure, education, and the rehabilitation of abandoned women and children.
The trust offers education and vocational training to help individuals build sustainable livelihoods while also conducting training camps for destitute women.
Their focus on orphan education, along with their commitment to preserving Indian art and culture, makes their work truly inspiring.
As part of this vision, I Love Nagar has become a driving force in community engagement and empowerment, addressing civic concerns, social awareness, and local development through its digital and on-ground initiatives. Additionally, Asha Firodia Education Foundation plays a pivotal role in ensuring quality education for all, with a strong focus on academic e xcellence, infrastructure development, and skill-building programs for students.
Having been raised by a lineage of freedom fighters, social activists, and reformers, Mr. Firodia acknowledges his ancestors for shaping his values. He upholds the belief that individual progress leads to societal progress, a principle that drives his vision across all his endeavors.
As of December 2024, we have supported
As of December 2024, we have empowered


“I TRULY BELIEVE THAT MONEY, POWER & KNOWLEDGE ARE GREAT ASSETS WHEN USED WITH COMPASSION”
- Narendra Firodia
His expertise in multiple industries has helped him develop businesses that drive growth and innovation.
LetsUpp was recognized in the Atma Nirbhar Bharat App Innovation Challenge2022, an initiative by the Ministry of Electronics and Information Technology and MyGov. His production house, Anushka Motion Pictures, has also been appreciated in the film industry, with its short film "Kumkumarchan" winning the 68th National Film Award 2020 in the "Best Film On Family Values" category and “Kalsarpa" winning the Dadasaheb Phalke International Film Festival Award in 2023.
As a social entrepreneur, he is committed to empowering Tier 2 and Tier 3 cities, driving economic growth, and supporting start-ups that bring new opportunities to emerging markets.
Carrying forward his familyʼs legacy, Mr. Firodia believes in giving back to society through various initiatives. He upholds this tradition through the Shantikumarji Firodia Memorial Foundation & Asha Education Foundation, focusing on quality education and accessible healthcare for the underprivileged. His efforts continueto make a positive impact on peopleʼs lives, ensuring that business success goes hand in hand with social responsibility.
Mr. Firodia has received several awards and honors for his contributions. He was named “The MEN of the Year 2020” by The Times of India, Lokmat Business Icon and was also featured in "500 Most Influential People in India 2020" by the New York Press Agency. His work has been recognized in India Todayʼs 47th Anniversary Issue (Best of India), Economic Times Newsmakers Achievers Special Edition (2022), Fortune India (August 2023 - India Growth Story), and Time Magazine (October 2024 Edition). In 2025, he was honored with the Udyog Ratna Award by Poornawad Life Management Institute, Mumbai.












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